Premium Spirits Sales Training E-Learning
Type of Client:
A world-renowned luxury spirits group with a strong heritage in fine cognac and a global reputation for craftsmanship.
Challenges:
The project required translating sales training modules developed in Articulate Storyline 360, where post-translation adjustments were essential to ensure the localized course functioned exactly as the original. Beyond technical alignment, the content demanded a tone that conveyed both luxury and persuasiveness, striking the balance between brand prestige and accessible training for sales staff.
My contribution:
I ensured that the translated materials not only met technical standards but also preserved the sophisticated tone expected of a premium brand. In addition to delivering precise translations, I took on a quality assurance role: reviewing reference materials, correcting inconsistencies, and maintaining a living terminology database. This proactive approach improved cohesion across modules produced by different teams, while keeping the brand voice consistent in Traditional Chinese.
Project Info
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Industry:
Food & Drink / Marketing
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Content Format:
Sales Training E-learning (covering spirits knowledge, anecdotes, pricing strategies, and sales techniques)
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Tone Required:
Refined, persuasive, and aligned with the prestige of a luxury brand
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Tools Used:
Trados, Articulate Storyline 360
Impact / Outcome:
- Delivered fully functional e-learning modules, localized with technical accuracy and cultural sensitivity.
- Reinforced the brand’s prestige by ensuring the translation conveyed luxury and persuasion in equal measure.
- Enhanced long-term efficiency by maintaining a reliable terminology base, reducing inconsistencies across multiple training batches.
- Strengthened the client’s confidence by demonstrating commitment not only to translation but also to continuous quality improvement.